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研究: OTT Services Expect to Grow 26% by End of 2022

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The market for over-the-top (OTT) delivery keeps expanding, and findings in a recent Unisp在这里/流媒体 survey show just how much growth can be expected in the 18-month window from mid 2021 to late 2022.

TulixHelp Me Stream 研究 Foundation, the 2021 OTT Trends survey had more than 350 responses, from respondents in companies representing traditional broadcasters, 内容所有者, 纯粹的OTT提供商, and a variety of vertical markets ranging from education to finance to medical to news organizations.

Several key takeaways from the survey report, published today and available 在这里, show just how the overall OTT market is growing, but also experiencing growing pains. 

“有趣的是, since the survey was launched during the COVID-19 pandemic, we were able to gauge whether anecdotal evidence about OTT's growth was accurate or misguided,蒂姆·西格林说, founding executive director of Help Me Stream 研究 Foundation.

Siglin notes that responses clearly showed a mismatch between viewership growth and revenue growth.

"Overall, while OTT viewership remains high, revenues remain stubbornly low," says Siglin.

关于 one-third of respondents noted their OTT content has more than 10,每月观看人数为5000人, but an equal amount also noted that their annual OTT revenues fall below $100,000.

The good news is that growth in OTT is expected to continue through to the end of 2022. 

"更多的 than half of respondents told us they’re expecting at least 26% growth," said Siglin. "And two-thirds of respondents that reported higher-end tell us their revenue expectations exceed 25% CAGR growth rates until the end of next year."

On the resolution and data rate front, responses showed t在这里’s still a significant room for growth—especially on the 4K OTT delivery side—coupled with a larger than expected number of respondents stating that 720p content delivery remains a large portion of their overall OTT delivery.

Attracting new subscribers/viewers is one of the key compelling driver for using OTT services, and the pandemic cemented the use of OTT platforms as the medium of choice for distributing new content, but respondents were split when it came to pricing around what they’d consider a "reasonable price" for delivering live-linear OTT streams.

以上所有要点的更多数据, as well as additional 信息 around data rates, 细分市场OTT内容的类型, and more can be found in the survey report, 可以下载 在这里.

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