Edgeware enables server-side dynamic ad insertion for Android devices

Edgeware, the pioneer of TV CDN technology, today announces 广告的推动者 - a brand new product in its suite of origin tools. 的 product makes Edgeware's ad insertion solution one of the first to support live OTT ad insertion on the MPEG-DASH standard - the native format for Android devices. 广告的推动者 uses frame-accurate segmentation to allow an exact and seamless transition between content and ad frames, which can be used in server-side ad insertion (SSAI) for live OTT, live-to-VoD and time-shift TV services.

As well as supporting the HLS standard, the native format for devices using Apple's iOS, 广告的推动者 now also allows for SSAI being delivered to all Android-operated devices. 的 Google-developed OS currently represents a 63.2% market share for smartphones in the US and 64% in Great Britain, according to recent 数据 来自Kantar WorldPanel.

的 广告的推动者 detects the SCTE-35 ad markers in an incoming live stream, which dictate w在这里 an ad break is to be inserted into the stream and for how long it should play. 的 frame-accurate segmentation provided by the 广告的推动者 makes sure that the transitions between content and ads are made according to the SCTE-35 markers and that ad breaks don't override parts of the content or cause glitches in the viewing experience.

的 广告的推动者 utilises a proven integration with leading ad-stitching technology vendor, Yospace for server-side dynamic ad insertion (SSAI). Inserting ads server-side enables a seamless, TV-like user experience and vastly reduces the threat to advertising caused by ad blocking applications, giving advertisers the confidence that their adverts will be seen by users, 已付款. 的 广告的推动者 also provides client-side ad insertion (CSAI).

"Our integration with Edgeware for server-side dynamic ad insertion into HLS and DASH is significant because it allows its broadcaster customers to mo网ize live simulcast natively across the widest range of connected devices,西蒙·肯扬说, Principal Architect at Yospace. "It simplifies broadcasters' multiscreen workflow and reduces the amount of development time needed to support player updates across multiple platforms."

的 same mechanisms used for ad insertion can also be used for conditional black-out and localized program replacement, leading to several application areas for the 广告的推动者.

"Because Android is used by such a large proportion of the market, the capability of delivering frame-accurate segmentation in MPEG-DASH format is incredibly important", 约翰·博林补充道, Edgeware产品副总裁. "It allows our customers to offer personalized ads with a glitch-free viewing experience to Android users, which represents a significant new revenue opportunity."

广告的推动者 will be presented on the Edgeware booth (SU10201CM) at the 2018 NAB Show which runs between April 9-12 at the Las Vegas Convention Center. Find out more about Edgeware's 广告插入服务 在这里.

关于Edgeware

Edgeware offers leading operators and content providers the solutions to deliver modern TV services on a huge scale and at a low cost. Edgeware's unique technology gives control and insight back to the content provider with an outstanding viewing experience. In recent years, Edgeware has experienced rapid growth, reaching sales of SEK 237 million in 2017.

Edgeware is headquartered in Stockholm, 瑞典, with a subsidiary in the US and offices in Hong Kong and Mexico. Edgeware also has sales and technical sales support staff in several locations in Europe, Asia and North and Latin America.

行业公告's article first appeared on OnlineVideo.网