SSAI基本原则

Learn more about server-side ad insertion at 流媒体's next event.

Watch the complete presentation from 流媒体 East, DT203a. Adapting to Fast-Changing Market Conditions with Cloud Technologies，在… 流媒体 Conference Video Portal.

Read the complete transcript of this clip:

安迪Warman: What's become very popular recently is something called Server-Side Ad Insertion. Okay, the basic ideas are fairly straightforward. The idea of doing everything server-side is all of the content is delivered by the service, CDN, Content Distribution Network, as opposed to the video player you have on your smartphones, 智能电视, happen to play the ads from that physical device.

It's a very attractive idea, because it means things like ad blockers have a very tough time working. They would actually have to know what the video content is for an ad. They'd have to analyze the ad essentially to know what video frames look like to block it. So it's very difficult for an ad blocker to eliminate advertising, so the ads actually get to the consumer. It's a good quality of experience as well, 因为所有这些, that video stream is coming from the Content Distribution Network.

It also means that you don't have black frames or cutting into the regular video stream at the wrong time. 好吧, so the experience is more seamless for the consumer as well. And the players don't really change. They're getting a continuous stream even though it's personalized ads in there. Specific areas of interest that the customer is more likely to pick up and buy things from based on the advertising. 好吧, and so the player apps that you put on your phones and TVs, et cetera don't have to change in order to use this technology, and they don't have to be updated with new data periodically to load new ads and add new graphic elements either. Alright, makes it much more effective for the channel provider to deliver those.